Enterprise CDP for brick-and-mortar businesses

Drive growth for your modern brick-and-mortar enterprise by understanding all your customers.  Bridg can help you refine your audience segmentation with data-rich customer profiles across online and offline sources, enhance customer engagement and close the loop on measurement.

We know your goals

Chief Marketing Officer / SVP of Marketing

Chief Marketing Officer / SVP of Marketing

Address your lack of customer intelligence and increase your brand's market share. Focus on marketing outcomes and drive targeted, purchase driven communications to your customers so you can improve the ROI of your investments and the return on ad spend (ROAS).

We understand your challenges

Head of CRM / Loyalty

Head of CRM / Loyalty

Address the significant gaps in your loyalty and non-loyalty customer data that are causing biased marketing decisions. Build brand loyalty with new, current, and lapsed customers by enhancing data in your loyalty profiles. Remove the unknowns so you can gain valuable insights, reduce customer churn, and increase customer spend.

Our CDP solution can help you and your team succeed

Chief data & Analytics officer / SVP of Analytics & Insights

Chief data & Analytics officer / SVP of Analytics & Insights

Address your declining margins and underperforming ROI through the identification of new opportunities that drive increased revenue.  Know all your customers and measure the impact of your dollars spent on marketing while also enhancing operations and collaboration with your partners.

See how we can help the analytics team
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Deliver personalized experiences to your customers with our enterprise customer data platform

  • From unknown

    to known

    Bridg unifies and delivers data on all your customers that you never knew existed. Its superior functionality provides accessible, actionable, and valuable customer information at scale.

    Decoration icon
    34 y.o.
    Decoration icon
    College degree
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    Photo hobby
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    $150k income
    +300%

    Increase in loyalty program membership

    +58%

    Increase in loyalty customer frequency

    +96%

    Increase in loyalty customer frequency

    Bridg’s CDP solution unlocks data to identify, understand, and engage previously unknown in-store customers. We go beyond loyalty programs, which only capture a fragment of a brick-and-mortar customer base, to deliver and drive a massive expansion in the breadth of targetable individuals and depth of understanding of customer purchase behavior.

    How It Works

    It all starts with identifying your unknown customer.

    Data ingestion

    Multiple sources of data are ingested via flexible pre-selected data transfer options

    Data processing

    Client data signals are matched against those in our proprietary database using highly sophisticated algorithms

    Identity resolution

    Industry leading identity resolution solution provides higher identification rates and match quality on your unknown customers

    Anonymous customer profile

    Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

    Analytics and audience activation

    Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence  and omni-channel marketing tools of choice.

    Get the data and valuable marketing insights that you need. All of which is updated daily

    1.

    Collaborate with retail media networks

    Drive direct, privacy-safe engagement with suppliers to significantly expand targetable audiences, increase partner marketing funding and efficiency, and collaborate to enhance retail operations.

    Collaborate with retail media networks

    2.

    Increase сustomer engagement

    Our data is independent of the card or channel used. We can identify the individual behind all of your transactions, which empowers you to target each purchaser with the right offer at the right time.

    Increase сustomer engagement

    3.

    Enhance data monetization

    Identify trends across all data sources and understand who your customers are and what drives their purchase behavior. Create customized audiences that can be scaled to maximize campaign performance and ROAS, generating more opportunities for monetization.

    Enhance data monetization

    4.

    Unify all your data

    Multiple sources of data, POS, App, Email, and SMS come together with our offline identity resolution solution, card data, and consumer attributes to provide you with one, unified, privacy-safe profile of your customers. Our market leading platform becomes your single source of truth.

    Unify all your data

    5.

    Audience activation and personalization

    Ease of segmentation and audience creation allows for direct onboarding of audiences to virtually any digital channel, supporting your media activation and campaign goals.

    Audience activation and personalization

    6.

    Increase technology efficiency

    Reduce overall spend and get the most out of your marketing technology stack–all while improving operational efficiency, reducing time to value for campaigns, and transforming the way you interact with your customers.

    Increase technology efficiency
    View all outcomes
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    Unlock a never-before-seen customer segment with Bridg’s enterprise customer data platform and experience the new marketing and revenue opportunities it brings.

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