Enterprise CDP for brick-and-mortar businesses
Drive growth for your modern brick-and-mortar enterprise by understanding all your customers. Bridg can help you refine your audience segmentation with data-rich customer profiles across online and offline sources, enhance customer engagement and close the loop on measurement.
We know your goals
Chief Marketing Officer / SVP of Marketing
Chief Marketing Officer / SVP of Marketing
Address your lack of customer intelligence and increase your brand's market share. Focus on marketing outcomes and drive targeted, purchase driven communications to your customers so you can improve the ROI of your investments and the return on ad spend (ROAS).
We understand your challenges
Head of CRM / Loyalty
Head of CRM / Loyalty
Address the significant gaps in your loyalty and non-loyalty customer data that are causing biased marketing decisions. Build brand loyalty with new, current, and lapsed customers by enhancing data in your loyalty profiles. Remove the unknowns so you can gain valuable insights, reduce customer churn, and increase customer spend.
Our CDP solution can help you and your team succeed
Chief data & Analytics officer / SVP of Analytics & Insights
Chief data & Analytics officer / SVP of Analytics & Insights
Address your declining margins and underperforming ROI through the identification of new opportunities that drive increased revenue. Know all your customers and measure the impact of your dollars spent on marketing while also enhancing operations and collaboration with your partners.
Deliver personalized experiences to your customers with our enterprise customer data platform
Exhibitors and Studios
Whether you’re competing against endless content streams or looking to add a “wow” factor to the moviegoing experience, the audience comes first. Expand yours with offline identity resolution and gain more granular insights to engage all customers with hyper-personalized marketing and omnichannel activation. Make the most of your marketing dollars and directly measure the impact on sales.
Sports and Entertainment Venues
Not everyone who enters your venue has the same purpose or preferences. From season ticket holders to one-time concert goers, deepen your understanding of every demographic to perfect the customer experience. Enrich your targeting capabilities and enhance brand partnerships with unified, privacy-safe profiles that include hundreds of attributes for analysis.
CPG Brands
Utilize actionable SKU-level insights to target the right consumer. Measure your portfolio strategy success and ensure a more optimized and effective media spend. We can help you improve your retail collaboration and enjoy enhanced consumer engagement.
Fuel and Convenience
Take convenience to the next level with SKU-level insights and longitudinal profiles of all your shoppers.
Grocery
Grocers need reliable, timely customer insights to shelve and recommend the right products, personalize offers, amplify convenience—and stay competitive in an ever-changing marketplace. Fill every aisle with unmatched value and convenience and increase time-to-value for campaigns with the help of the Bridg CDP.
Restaurants
From labor shortages and cost to data silos and outdated POS systems, Restaurants need to understand their guests, drive visits to understand their guests, drive visits to understand their guests, drive visits
Retail
From customer loyalty program limitations to first-party data scale constraints and lack of unified, longitudinal shopper profiles longitudinal shopper profiles longitudinal shopper profiles
From unknown
to known
Bridg unifies and delivers data on all your customers that you never knew existed. Its superior functionality provides accessible, actionable, and valuable customer information at scale.
Increase in loyalty program membership
Increase in loyalty customer frequency
Increase in loyalty customer frequency
Bridg’s CDP solution unlocks data to identify, understand, and engage previously unknown in-store customers. We go beyond loyalty programs, which only capture a fragment of a brick-and-mortar customer base, to deliver and drive a massive expansion in the breadth of targetable individuals and depth of understanding of customer purchase behavior.
How It Works
It all starts with identifying your unknown customer.
Data ingestion
Multiple sources of data are ingested via flexible pre-selected data transfer options
Data processing
Client data signals are matched against those in our proprietary database using highly sophisticated algorithms
Identity resolution
Industry leading identity resolution solution provides higher identification rates and match quality on your unknown customers
Anonymous customer profile
Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.
Analytics and audience activation
Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and omni-channel marketing tools of choice.
Get the data and valuable marketing insights that you need. All of which is updated daily
Collaborate with retail media networks
Drive direct, privacy-safe engagement with suppliers to significantly expand targetable audiences, increase partner marketing funding and efficiency, and collaborate to enhance retail operations.
Increase сustomer engagement
Our data is independent of the card or channel used. We can identify the individual behind all of your transactions, which empowers you to target each purchaser with the right offer at the right time.
Enhance data monetization
Identify trends across all data sources and understand who your customers are and what drives their purchase behavior. Create customized audiences that can be scaled to maximize campaign performance and ROAS, generating more opportunities for monetization.
Unify all your data
Multiple sources of data, POS, App, Email, and SMS come together with our offline identity resolution solution, card data, and consumer attributes to provide you with one, unified, privacy-safe profile of your customers. Our market leading platform becomes your single source of truth.
Audience activation and personalization
Ease of segmentation and audience creation allows for direct onboarding of audiences to virtually any digital channel, supporting your media activation and campaign goals.
Increase technology efficiency
Reduce overall spend and get the most out of your marketing technology stack–all while improving operational efficiency, reducing time to value for campaigns, and transforming the way you interact with your customers.
