Personalize customer experiences
From customer loyalty program limitations to first-party data scale constraints and lack of unified, longitudinal customer profiles, Retail marketers still lack customer insight and engagement data to remain competitive.
The Bridg solution can close these gaps so you can deliver on your customers’ expectations, consistently, predictably, and profitably.
Challenges in Retail today
Retail shopping behaviors are full of contradictions, and winning over the modern consumer, both in-store and online is a complex task. Loyalty continues to remain in flux—and new privacy and data security changes continue to bring fresh challenges. It’s getting harder for brands to increase customer engagement, improve technology efficiency and grow their revenue.
Addressing gaps
Connecting the right message to the right customers can preserve loyalty—but it takes data to seal the deal. Typically, retailers with brick-and-mortar presence struggle to identify and engage all their customers, and rely on loyalty programs to bring in customer intelligence, which is only a very small portion of their customer base. Understanding customer nuances on a granular level and leveraging them on an omnichannel scale is critical to retail success.
We can help
We build unified, privacy-safe profiles of all your customers, loyalty and non-loyalty with SKU-level purchase history and hundreds of enriching demographics, socioeconomic and lifestyle attributes. You need to provide brand experiences that stand out, and your first-party data, enhanced and enriched by Bridg, can empower you to deliver personalized messaging via various digital channels that will appeal to your customers, at every step of their journey.
How it works
360-view of every customer
A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and maximize customer lifetime value.
Retain customers and enhance loyalty
Gain new customers, and retain existing loyal customers by personalizing omnichannel experiences at every touchpoint, in your store and online.
Grow your retail media network
Expand your first-party audience to grow your retail media network, revenue and advertisers. Attract new brand partners and improve their return by gaining actionable insights on your unknown shoppers and enhancing intelligence on your known shoppers.
Improve merchandising decisions
Develop a customer-centric merchandising strategy by identifying your customers, understanding their purchase and behaviors, and learning more about how they respond to various promotions and offers.
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Resources
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Higher identification rates, match rates & quality
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Expand your first-party audience to grow your retail media network
One of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but identifying only a small fraction of customers. See how they overcame this challenge with Bridg's solution and saw significant results!
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Grow loyalty, increase visits and overall value
Increase customer frequency, and check value
Ready to talk?
Reach out to us and see how we can unlock data and insights that you never knew you could have.