Evolve with your customers
Grocers need reliable, timely customer insights to shelve and recommend the right products, personalize offers, amplify convenience—and stay competitive in an ever-changing marketplace.
Fill every aisle with unmatched value and convenience and increase time-to-value for campaigns with the help of the Bridg CDP.
Fortune 500 CPG and Midwest Grocer partnership drives spending in light customers
To help the CPG partner reach grocery customers who had transitioned from high to light spending, Bridg identified a series of cohorts that could be targeted via a 12-week Facebook campaign with personalized offers.
50%
increase in spending for targeted users at end of test period
30%
increase in spend 15+ weeks after end of campaign
25%
sales growth of other items in brand portfolio
Challenges in Grocery today
From expanded dining options to financial services and educational tours, the grocery experience is rapidly evolving to meet multiple needs while delighting shoppers. Consumers also expect ultra-convenient experiences from their grocer, whether they’re ordering online, at a kiosk or pulling up product information from a digitized shelf. You need razor-sharp insights to determine what your customers want, which technology investments and operational adjustments will deliver and how well your efforts are performing.
Find the perfect match rate
Many grocery marketers still lack mechanisms to identify and understand in-store shoppers. While loyalty programs help close the data divide, you need to track every customer journey across platforms and channels to create a truly effective personalization strategy. Enter our exclusive offline identity resolution capabilities with industry leading match rates and accuracy.
Improve personalization—and partnerships
We can help you understand and engage all of your customers through our 360° customer profiles. They’re anonymous and privacy-safe, delivering enhanced behavioral insights and SKU-level purchase history that are updated daily. With the support of our CDP, you have the insights and campaign measurement capabilities you need to create more effective targeting strategies and strengthen CPG partnerships.
How it works
Know your shoppers
Online, offline, known, unknown, loyalty, non-loyalty—gain insight into every touchpoint and type of shopper to meaningfully engage them with the right offers at the right time.
Maximize customer value
A lifetime of customer value starts with a single source of truth for shopper data—and culminates in increased customer frequency and spend, scalable loyalty programs, faster time-to-value for campaigns and more.
Understand promotion effectiveness
Track the impact of campaigns on actual sales with our analytical dashboard and robust reporting as you make the most of your marketing technology stack and reduce overall spend.
Stay agile
With SKU-level shopper insights refreshed daily, stay on the pulse when it comes to merchandising decisions, delivery modes, store layout, promotional decisions and more.
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Resources
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Higher identification rates, match rates & quality
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Expand your first-party audience to grow your retail media network
One of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but identifying only a small fraction of customers. See how they overcame this challenge with Bridg's solution and saw significant results!
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
Can retailers really deliver on the promise of retail media networks?
As U.S. digital retail climbs to a projected $50B by 2023, both retailers and CPG brands are clamoring to cash in on the booming trend...
Grow loyalty, increase visits and overall value
Increase customer frequency, and check value
Ready to talk?
Reach out to us and see how we can unlock data and insights that you never knew you could have.