Introduction
Changes are afoot in the marketing and advertising world as a key lifeforce fades into extinction: the third-party cookie. Faced with the dilemma of how to continue delivering personalized customer engagements without it, 41% of marketers believe their biggest challenge will be their inability to track the right data (Hubspot).
But what if you already had the key insights you needed to understand your customers and drive revenue from your marketing spend? Let’s explore how enhanced first-party data can help you shed third-party dependency—and what steps you can take to future-proof your MarTech stack and prove incrementality today.
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Collaboratively deploy intuitive partnerships whereas customized e-markets. Energistically maintain performance based strategic theme areas whereas just in time methodologies. Phosfluorescently drive functionalized intellectual capital and.
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Use first-party data to understand your customers
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- Behaviors or actions taken across your website, app, and/or product (via the first-party cookie)
- Customer Relationship Management (CRM) system
- Social media profiles
- Subscription-based emails
- Surveys
- Customer feedback
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Bridge the gap with Bridg
We work with brick-and-mortar retailers to help them solve the “anonymous consumer” challenge, identify the real person behind the in-store transaction and gain insight into SKU-level purchase history, demographics and more, all while protecting consumer privacy. These unique insights can help you drive targeted and personalized marketing communications across 200+ integrated advertising platforms for enhanced media efficiency and top line growth.
Ready to tackle the unknown by enhancing your first-party data? Let’s connect today.
